Free SEO audit for roofers.
75+ checks against your live site, including the RoofingContractor schema type and the Google Business Profile signals that decide Map Pack ranking for your trade. No email, no signup.
- No signup required
- Built for roofers
- Shareable report link
What local SEO looks like for roofers
Roofing demand spikes after storms, and so does competition — including from companies that were not in your market last week. Ranking during a storm window depends on signals you established long before the storm.
Storm damage and insurance claim pages
Storm damage repair and insurance claim assistance are their own searches, and they surge exactly when the job value peaks.
RoofingContractor schema type
The dedicated type disambiguates you from general contractors and suppliers competing for the same terms.
Project photos with descriptive alt text
Roofing is bought visually. Real project photos with proper alt text serve customers, image search, and accessibility at once.
Want the full strategy rather than just the audit? Read our local SEO guide for roofers, or run the audit above and work the fix list in order.
Roofers — frequently asked questions
How do roofers rank during a storm surge?+
By having the fundamentals already in place — NAP in HTML, valid RoofingContractor schema, a complete Google Business Profile, and existing review volume. Nothing you start during the surge will index in time to help with that surge.
Does the audit check my service area?+
It checks whether service-area content exists on the page as text, and whether your Google Business Profile has a public address or defined service area.
What roofers in the Map Pack actually carry
These are not industry averages quoted from elsewhere. We measured 1,122 Google Business Profiles across 8 trades and 4 US metros, 143 of them roofers. The audit above reports your numbers; these are the ones to beat.
157
Median reviews held by roofers ranking in the top three
106
Median for those at positions four to twenty — the gap is 1.5x
4.88
Average rating, so a good score is the entry requirement rather than an edge
2% of roofers we measured had no website at all. Full dataset, every trade and metro, free to download: local SEO benchmarks 2026.
Want the scoring method, the DIY-versus-agency comparison, and the fix-priority order? They are on the main audit page, which covers every trade.
Free SEO audits by trade
The same audit, with the schema types, keywords, and ranking factors that matter for your trade.
More free local SEO tools
Every one is free, needs no account, and was built for local service businesses.
NAP Consistency Checker
Compare the name, address, and phone number across your website, your schema, and your Google Business Profile.
LocalBusiness Schema Generator
Generate valid trade-specific LocalBusiness JSON-LD you can paste straight into your homepage.
Local Citation Checker
See which of the 14 directories that matter already list your business — and which are missing.
Local Keyword Generator
Build a keyword list for your trade and city, including near-me and service-area variations.
Review Response Generator
Write a professional reply to any Google review in seconds.
Want us to fix your local SEO for you?
Our team builds fully managed local SEO campaigns for plumbers, HVAC contractors, electricians, dentists, roofers, and more. We handle everything — Google Business Profile, local schema, citations, and rankings.
Book a Free Strategy Call