Free SEO audit for plumbers.
75+ checks against your live site, including the Plumber schema type and the Google Business Profile signals that decide Map Pack ranking for your trade. No email, no signup.
- No signup required
- Built for plumbers
- Shareable report link
What local SEO looks like for plumbers
Plumbing is the most emergency-driven trade in local search. Someone with a burst pipe searches "emergency plumber near me", taps the first Map Pack result, and calls within seconds. If your phone number is not readable text, or your profile has no hours, you are invisible at exactly the moment the job is worth the most.
24/7 or emergency hours on the profile
If you take emergency calls, your Google Business Profile hours must say so. "Open 24 hours" is a filterable attribute, and emergency searches at 2am go to whoever is showing as open.
Plumber schema type, not generic LocalBusiness
Schema.org has a dedicated Plumber type. Using it instead of the generic LocalBusiness tells Google precisely what you do, with no inference required.
Service pages per job type
Drain cleaning, water heater replacement, repiping, and sewer line repair are separate searches with separate intent. One "Services" page competes for none of them well.
Want the full strategy rather than just the audit? Read our local SEO guide for plumbers, or run the audit above and work the fix list in order.
Plumbers — frequently asked questions
What does a plumber SEO audit check that a generic tool does not?+
It checks whether your phone number is in readable HTML rather than an image, whether you use the Plumber schema type rather than generic LocalBusiness, whether your emergency availability is stated, and whether your Google Business Profile hours, category, and review count match what Map Pack plumbers in your city actually carry.
How many Google reviews does a plumber need to rank?+
Volume expectations vary by city size, but plumbers holding a Map Pack position typically carry 40 or more Google reviews with a 4.3+ average and steady recent activity. The audit reports your actual count against that benchmark.
What plumbers in the Map Pack actually carry
These are not industry averages quoted from elsewhere. We measured 1,122 Google Business Profiles across 8 trades and 4 US metros, 140 of them plumbers. The audit above reports your numbers; these are the ones to beat.
1457
Median reviews held by plumbers ranking in the top three
131
Median for those at positions four to twenty — the gap is 11.1x
4.68
Average rating, so a good score is the entry requirement rather than an edge
14% of plumbers we measured had no website at all. Full dataset, every trade and metro, free to download: local SEO benchmarks 2026.
Want the scoring method, the DIY-versus-agency comparison, and the fix-priority order? They are on the main audit page, which covers every trade.
Free SEO audits by trade
The same audit, with the schema types, keywords, and ranking factors that matter for your trade.
More free local SEO tools
Every one is free, needs no account, and was built for local service businesses.
NAP Consistency Checker
Compare the name, address, and phone number across your website, your schema, and your Google Business Profile.
LocalBusiness Schema Generator
Generate valid trade-specific LocalBusiness JSON-LD you can paste straight into your homepage.
Local Citation Checker
See which of the 14 directories that matter already list your business — and which are missing.
Local Keyword Generator
Build a keyword list for your trade and city, including near-me and service-area variations.
Review Response Generator
Write a professional reply to any Google review in seconds.
Want us to fix your local SEO for you?
Our team builds fully managed local SEO campaigns for plumbers, HVAC contractors, electricians, dentists, roofers, and more. We handle everything — Google Business Profile, local schema, citations, and rankings.
Book a Free Strategy Call