Free SEO audit for dentists.
75+ checks against your live site, including the Dentist schema type and the Google Business Profile signals that decide Map Pack ranking for your trade. No email, no signup.
- No signup required
- Built for dentists
- Shareable report link
What local SEO looks like for dentists
Dental searches are trust-led rather than urgency-led. A new patient reads reviews, looks at photos, checks insurance, and compares two or three practices before booking. Your Google Business Profile does more of that selling than your website does.
Review volume and recency
Dentistry is one of the most review-sensitive categories in local search. Volume, average rating, and how recent the reviews are all feed the ranking, and all three feed the booking decision.
Insurance and new-patient information
Insurance acceptance is one of the first filters a prospective patient applies. If it is not on the page, they leave to find a practice where it is.
Dentist schema type with opening hours
The dedicated Dentist type plus structured opening hours lets Google surface your availability directly in results.
Want the full strategy rather than just the audit? Read our local SEO guide for dentists, or run the audit above and work the fix list in order.
Dentists — frequently asked questions
How important are Google reviews for a dental practice?+
Very. Practices holding Map Pack positions typically carry 40+ reviews at 4.3 or better, with recent activity. Both the ranking algorithm and the patient reading the results weigh them heavily.
Does the audit check patient-privacy compliance?+
No. It checks local SEO and technical signals — NAP, schema, indexability, speed, and Google Business Profile completeness. It does not assess HIPAA or any other regulatory compliance.
What dentists in the Map Pack actually carry
These are not industry averages quoted from elsewhere. We measured 1,122 Google Business Profiles across 8 trades and 4 US metros, 141 of them dentists. The audit above reports your numbers; these are the ones to beat.
859
Median reviews held by dentists ranking in the top three
626
Median for those at positions four to twenty — the gap is 1.4x
4.81
Average rating, so a good score is the entry requirement rather than an edge
1% of dentists we measured had no website at all. Full dataset, every trade and metro, free to download: local SEO benchmarks 2026.
Want the scoring method, the DIY-versus-agency comparison, and the fix-priority order? They are on the main audit page, which covers every trade.
Free SEO audits by trade
The same audit, with the schema types, keywords, and ranking factors that matter for your trade.
More free local SEO tools
Every one is free, needs no account, and was built for local service businesses.
NAP Consistency Checker
Compare the name, address, and phone number across your website, your schema, and your Google Business Profile.
LocalBusiness Schema Generator
Generate valid trade-specific LocalBusiness JSON-LD you can paste straight into your homepage.
Local Citation Checker
See which of the 14 directories that matter already list your business — and which are missing.
Local Keyword Generator
Build a keyword list for your trade and city, including near-me and service-area variations.
Review Response Generator
Write a professional reply to any Google review in seconds.
Want us to fix your local SEO for you?
Our team builds fully managed local SEO campaigns for plumbers, HVAC contractors, electricians, dentists, roofers, and more. We handle everything — Google Business Profile, local schema, citations, and rankings.
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