Cleaning company SEO that fills your schedule with recurring clients.
Homeowners and property managers look for a cleaner the same way: they search, they read the reviews, and they call one of the first three businesses they see. We get your cleaning business into that group and keep it there.
4
Buyer segments, separate pages
17
Local factors in the free audit
90
Days committed, then monthly
$500
Starting price per month
Cleaning service SEO is the cheapest competitive advantage left in the trade.
Cleaning is one of the least contested verticals in local search. Walk through the map results in almost any suburb and you will find profiles with no service list, three photos, a category set to Business Service instead of House Cleaning Service, and a website with one page covering everything from weekly tidies to post construction cleanup. None of that is hard to beat. It is just work nobody has done.
The reason it stays that way is that cleaning owners are busy running crews, and search is the one part of the business that never becomes urgent until the schedule has a hole in it. So the businesses that do invest tend to hold their position for years rather than months, because the next competitor along is still not looking.
Cleaning company SEO splits four ways, and one page cannot serve all of them.
The single most common mistake we see is a services page that lists everything a cleaning business does, aimed at nobody in particular. Each of the four groups below runs a different search, compares on different things, and decides at a different speed. Each one needs its own page.
House cleaning SEO
house cleaning near me, house cleaning service, recurring cleaning, deep cleaning service
This is where house cleaning SEO starts, because it is the volume, and it is also the most price sensitive group. The searcher is usually comparing three or four local businesses on reviews and on whether the site answers what a clean actually costs. Pages that hide pricing behind a quote form lose to pages that give a range, because the reader has no way to shortlist you otherwise. Reviews carry more weight here than in any other segment, because the customer is deciding whether to hand a stranger a key.
Read the full guide to house cleaning SEOMaid service SEO
maid service, maid service in your city, weekly maid service
Nearly the same customer, meaningfully different search, which is why maid service SEO is worth treating as its own job. People who type maid service are usually looking for something regular and scheduled rather than a one off clean, which makes them worth considerably more over a year. If your site only ever uses the phrase house cleaning, you do not appear for this at all, and plenty of cleaning businesses lose their best recurring customers on that one wording gap.
Read the full guide to maid service SEOCommercial cleaning SEO
office cleaning, commercial cleaning company, janitorial service, contract cleaning
Commercial cleaning SEO answers to a completely different buyer. Facility managers and business owners run longer comparisons, ask about insurance and bonding before anything else, and sign contracts rather than book visits. They also search during working hours from a desk, not from a phone at the weekend. Commercial terms are usually less contested than residential ones, which makes this the fastest segment to win in most markets, and the one most often left as a single paragraph on a residential page.
Read the full guide to commercial cleaning SEOCleaning business SEO for specialist jobs
move out cleaning, Airbnb turnover cleaning, post construction cleanup, window cleaning
This is the part of cleaning business SEO most companies skip. Every one of these gets less search volume on its own, and every one converts better. Somebody typing move out cleaning has a date, a deposit on the line, and no interest in comparing six companies. These are also the easiest pages to rank because so few cleaning businesses build them. A page per specialist job is usually where a cleaning site gets its first page one placements.
Why cleaning businesses stay invisible while worse companies rank.
These four problems account for most of what we find in a cleaning company audit. None of them is about the quality of the cleaning.
The Google Business Profile category is wrong
House Cleaning Service, Maid Service, Janitorial Service and Commercial Cleaning Service all pull different searches. Pick the wrong primary category and you have quietly capped what you are able to rank for, no matter what else you do. This is the most common single finding in a cleaning audit and the fastest to fix.
One page is doing the work of five
A services page that covers residential, commercial, move out and Airbnb cleaning in four paragraphs ranks for none of them properly. Google has no clear signal about what the page is for, and neither does the reader. Splitting it is usually the change that moves a cleaning site the furthest.
Not enough reviews, asked for at the wrong time
Cleaning customers are letting somebody into their home, so review count does more work here than in almost any other trade. A business with 75 reviews beats one with 15 even when the cleaning is identical. Most cleaning companies have the reviews available to them and simply never ask, or ask by email weeks later when the moment has gone.
Nothing anchors the business to its actual service area
If you clean eight suburbs but your site only names the one your office sits in, you are invisible in seven of them. Service area pages are not a trick, they are the only way Google learns where you work. Done badly they are thin duplicates, which is why they need real local detail rather than a find and replace on the town name.
We worked inside a cleaning company before we did this.
All three of us were with a large cleaning company before LocalHero, and that is why cleaning is the trade we know best. It is the difference between knowing search and knowing that a recurring fortnightly client is worth many times a one-off spring clean, that a move-out enquiry books the same day or not at all, and that a facility manager asks about insurance before price. The scope below is shaped by that. No two cleaning businesses start from the same place, so the audit decides what gets attention first.
- Google Business Profile rebuilt: correct primary category, every service listed with a description, service areas defined, weekly posts
- Separate pages for residential, commercial, maid service and each specialist job, each targeting its own searches
- Service area pages for the suburbs and postcodes you actually cover, with local detail rather than a swapped town name
- Citation cleanup so your name, phone and service area match across the directories that carry cleaning businesses
- Review system that asks by text at the point the customer is most impressed, with a direct link to the form
- Before and after photography built into both the profile and the site, which is the trust signal specific to this trade
- Local link building from community pages, property management contacts and trade bodies rather than bought directories
- A monthly report in plain language, showing what moved, what did not, and what happens next
Who does the work
Ashikur RohomanFounder — link building and SEO outreach
Top Rated on Upwork, 100% job success, 17 projects delivered
Shakil JamalCo-founder — digital marketing and distribution
Top Rated on Upwork, 100% job success, 51 projects, 5,600+ hours
Manal GhamirCo-founder — SEO and AEO content
Master's in Digital Marketing, writes in English, Arabic and French
What the first three months contain.
This describes work, not results. Rankings are the outcome of it and they arrive on their own schedule, which is usually slower than anyone would like.
- Days 1 to 30
Audit, profile and foundations
We run the full audit, then fix the things that are capping you before anything else: the Google Business Profile category and service list, the citations that disagree with each other, and any technical problem stopping your pages being indexed. This is the least visible month and the one that determines whether the rest works.
- Days 31 to 60
Pages that match how people search
We build out the segment pages and the service area pages, in the order the audit says will pay back soonest. That usually means commercial and specialist jobs before residential, because the competition is thinner. The review system goes live in this window too, so review count starts climbing while the pages are still being indexed.
- Days 61 to 90
Local authority and the first read on results
Link and mention building starts once there are pages worth linking to. By the end of this window there is enough data to see which segments are responding and which need a different approach, and that is the conversation at the 90 day mark. Expect early movement on map results and profile views here rather than finished rankings.
After 90 days it is month to month. The first three are committed because stopping partway through the foundation work wastes what has been paid for.
The four keyword clusters a cleaning site needs.
Cleaning search splits along intent, not along the services you happen to list. These four clusters are how a cleaning site should be built, and a page that covers all four at once ranks for none of them.
Most cleaning websites target the one obvious phrase and stop, which leaves the easier and better converting pages empty. The specialist and commercial clusters are usually where a cleaning business gets its first real traffic.
Residential
house cleaning near me, maid service in your city, deep cleaning service, recurring cleaning
The volume, and the most contested. Build the profile and the main service page around it, but do not expect it first.
Commercial
office cleaning, commercial cleaning company, janitorial service, contract cleaning
A separate buyer on a separate page. Usually thinner competition than residential, so often the first win.
Specialist jobs
move out cleaning, Airbnb cleaning service, post construction cleanup, carpet and window cleaning
Low volume each, high intent, easy to rank. A page per job rather than a list on one page.
Service area
cleaning service in each suburb, house cleaners in each town, cleaning company near a landmark
The only way Google learns where you work. Needs real local detail or it reads as duplicate content.
Cleaning SEO: DIY vs. LocalHero
| Approach | Time to rank | Monthly cost | Ongoing management |
|---|---|---|---|
| DIY local SEO | 9 to 18 months | $0 to $200 in tools | 5 to 10 hours a week of your own time |
| LocalHero | 3 to 4 months to first movement | $500 to $3,000 a month | Done for you |
Quick-start local SEO checklist
- Set your Google Business Profile primary category to House Cleaning Service, Maid Service or Janitorial Service, whichever matches what you want to rank for.
- List every service you offer on the profile, each with its own description. Most cleaning profiles list two or three.
- Split your services page so residential, commercial and each specialist job have their own page.
- Add before and after photos to both the profile and the site. Nothing else in this trade builds trust as quickly.
- Text every new customer a review link the day after their first clean, not a week later.
- Check that your name, phone and service area read identically everywhere they appear online.
Want the full playbook? Read our local SEO checklist for small businesses, or see the local SEO benchmarks for the review counts businesses rank with, then run the free audit for cleaning companies to see where you are losing work. Cleaning alongside another trade? We also cover HVAC and auto repair. What this costs is broken down in cleaning company SEO pricing, and if you are weighing us against other providers, we wrote an honest comparison of cleaning SEO agencies. General tiers sit on the packages page, and if you want this broken down for your city, find your location.
Cleaning company SEO pricing, stated plainly.
Most agencies make you book a call to find out. Here is the range, and here is what decides where in it you land. The free audit comes first either way, because recommending a package before seeing the profile would be guessing.
$500 to $3,000
Per month, across our three packages
- How many areas
- One suburb is a different job from eight. Service area pages are the bulk of the build, so the number of places you want to be found in moves the price more than anything else.
- Residential, commercial or both
- Going after office and contract cleaning as well as homes means a second set of pages and a second keyword strategy, aimed at a buyer who compares differently.
- Where you are starting
- A claimed profile with 40 reviews needs less foundation work than an unclaimed one with none. The audit tells us which, and the recommendation follows from it.
No setup fee. The first 90 days are committed, then month to month. Full package detail is on the pricing page.
Before and after photos do work on a cleaning profile that words cannot.
Cleaning is one of the few trades where the result photographs well, and almost nobody in it uses that. Four things worth doing with it.
Shoot the same angle twice
A before and after from an identical position is instantly readable. Two photos from different corners of the room are just two photos.
Pick the jobs that show the difference
Ovens, grout, carpets and post construction dust make the point. A tidy living room does not, however good the work was.
Upload to the profile, not only the website
Photos on the Google Business Profile are seen by people comparing you in the map results, which is earlier in the decision than your site.
Keep adding them
A profile with photos added this month reads as an active business. One with a batch uploaded two years ago reads as a business that may have closed.
Reviews decide more in cleaning than in any other trade we work with.
Your customer is giving somebody access to their home, often while they are out. That changes how they choose, and it means review count and recency outrank almost everything else on the page. Here is the system we set up.
- 1
Ask the day after the first clean
This is the moment the customer is most impressed and has the clearest memory of it. A week later the feeling has faded and the response rate falls with it.
- 2
Ask by text, with the link in the message
Email asks get ignored. A text with a direct link to the review form removes every step between wanting to help and doing it.
- 3
Space out the asks for recurring clients
Somebody on a weekly clean should not be asked weekly. Every few months keeps the review flow steady without making it feel like a chore.
- 4
Reply to all of them, including the bad ones
A calm reply to a complaint reads better to the next customer than a page of unanswered five stars. It also tells Google the profile is actively managed.
If you want to see how the replies are worded, our free review response generator drafts them for any star rating.
The Google Business Profile categories and services for cleaning businesses.
Free cheat sheet. The primary category, the secondary categories worth adding, and a services list you can copy straight into your profile. No email required.
Cleaning company SEO questions we get asked
What is cleaning company SEO?
Do you have experience with cleaning companies?
How much does cleaning company SEO cost?
How long does cleaning company SEO take to work?
What keywords should a cleaning company target?
Should residential and commercial cleaning have separate pages?
Does a cleaning business need a Google Business Profile to rank?
How do cleaning companies get more Google reviews?
Can a small cleaning business outrank the national franchises?
Do I have to sign a long term contract?
Do you guarantee first page rankings for cleaning companies?
See what is holding your cleaning business back.
The free audit checks your Google Business Profile, your categories, your review position against local competitors, and whether your pages match what people search. It takes about a minute and there is no signup.
- No long term contracts
- No lock in
- Cancel anytime