Free SEO audit for hvac contractors.
75+ checks against your live site, including the HVACBusiness schema type and the Google Business Profile signals that decide Map Pack ranking for your trade. No email, no signup.
- No signup required
- Built for hvac contractors
- Shareable report link
What local SEO looks like for hvac contractors
HVAC demand is violently seasonal. The first heatwave and the first freeze generate call volume that dwarfs the rest of the year, and rankings you have not earned by then cannot be bought in a week. Your local signals need to be solid months before the season turns.
HVACBusiness schema type
Schema.org has a dedicated HVACBusiness type. It removes any ambiguity about whether you are a contractor, a supplier, or a repair shop.
Separate heating and cooling pages
AC repair and furnace repair are different searches with opposite seasonality. Splitting them lets you rank for both peaks rather than half of each.
Service-area coverage in text
HVAC service areas are wide. Every town you cover should appear as text somewhere on the site, not just as a shape on a map graphic.
Want the full strategy rather than just the audit? Read our local SEO guide for hvac contractors, or run the audit above and work the fix list in order.
HVAC Contractors — frequently asked questions
When should an HVAC company run an SEO audit?+
Roughly three months before each season turns — late winter for cooling, late summer for heating. On-page fixes take one to two weeks to influence rankings, schema and NAP changes take two to six weeks, and speed improvements can take up to eight. Running the audit in the first week of the season is too late to affect that season.
Does the audit check my Google Business Profile hours?+
Yes. Enter your business name and city and it checks hours, primary category, description, photo count, review count, rating, and whether the profile links back to your website.
What hvac contractors in the Map Pack actually carry
These are not industry averages quoted from elsewhere. We measured 1,122 Google Business Profiles across 8 trades and 4 US metros, 143 of them hvac contractors. The audit above reports your numbers; these are the ones to beat.
1573
Median reviews held by hvac contractors ranking in the top three
268
Median for those at positions four to twenty — the gap is 5.9x
4.82
Average rating, so a good score is the entry requirement rather than an edge
3% of hvac contractors we measured had no website at all. Full dataset, every trade and metro, free to download: local SEO benchmarks 2026.
Want the scoring method, the DIY-versus-agency comparison, and the fix-priority order? They are on the main audit page, which covers every trade.
Free SEO audits by trade
The same audit, with the schema types, keywords, and ranking factors that matter for your trade.
More free local SEO tools
Every one is free, needs no account, and was built for local service businesses.
NAP Consistency Checker
Compare the name, address, and phone number across your website, your schema, and your Google Business Profile.
LocalBusiness Schema Generator
Generate valid trade-specific LocalBusiness JSON-LD you can paste straight into your homepage.
Local Citation Checker
See which of the 14 directories that matter already list your business — and which are missing.
Local Keyword Generator
Build a keyword list for your trade and city, including near-me and service-area variations.
Review Response Generator
Write a professional reply to any Google review in seconds.
Want us to fix your local SEO for you?
Our team builds fully managed local SEO campaigns for plumbers, HVAC contractors, electricians, dentists, roofers, and more. We handle everything — Google Business Profile, local schema, citations, and rankings.
Book a Free Strategy Call