Free SEO audit for law firms.

Phone number in readable HTML, click-to-call link, street address, city and state, ZIP, and whether the phone number on the page matches the one in your schema and your tel: link. Then the schema itself: is a LocalBusiness node present, does it use a trade-specific type rather than the generic one, does it carry a PostalAddress, geo coordinates, and opening hours. Then geography in your copy: city in the title tag, city in the H1, a service-area section, visible business hours, a Google Maps embed, and a link to your Google Business Profile.

Enter your business name and city and the audit looks up your live profile. It checks that a profile exists at all, that it is marked operational, that it links back to your website, that its phone number matches the one on your site, and that hours, a primary category, a description, and a public address or service area are all set. It then benchmarks your review count, average rating, and photo count against what businesses holding the Map Pack top three actually carry.

HTTPS, whether http:// redirects to https://, and whether the www and non-www versions of your site both resolve as duplicates. Indexability via robots meta and X-Robots-Tag headers. Whether robots.txt exists and is not blocking crawlers, whether it declares your sitemap, and whether an XML sitemap is actually reachable. Canonical tags and whether they are self-referencing. Viewport configuration and zoom. JSON-LD validity — every block is parsed, because Google silently discards malformed schema. Then mixed content, page weight, render-blocking scripts, stylesheet count, web font count, inline style bloat, and iframe count.

Title tag presence, length, and brand separator. Meta description presence, length, and whether it contains a call to action. H1 presence and uniqueness, H2 usage, and whether the heading hierarchy skips levels. Word count against both an indexability floor and a competitive floor. Image count, alt text coverage, and modern image formats. Internal link count, outbound links, generic anchor text like "click here", and the HTML lang attribute.

Largest Contentful Paint, First Contentful Paint, Cumulative Layout Shift, Total Blocking Time, and Speed Index, measured on a mobile profile — because mobile-first indexing means the mobile numbers are the ones that count. Plus the Lighthouse performance, accessibility, and best-practices scores, crawlability, mobile-friendliness, image sizing, and unused JavaScript.

Whether there is a call to action above the fold, a contact page, a lead capture form, an email address, and a privacy policy. Whether you link out to social and directory profiles, whether the copyright year is current, and whether favicon, Open Graph, and Twitter card tags are set. These do not move rankings directly, but they decide whether the traffic you already have turns into calls.