Free SEO audit for cleaning companies.
75+ checks against your live site, including the CleaningService schema type and the Google Business Profile signals that decide Map Pack ranking for your trade. No email, no signup.
- No signup required
- Built for cleaning companies
- Shareable report link
What local SEO looks like for cleaning companies
Cleaning is a recurring-revenue business, which makes each ranking position worth more than a one-off job. A customer who books a recurring clean is worth many multiples of a single visit, so the cost of being invisible compounds every month.
Service-area business setup
Most cleaning companies work from home or a small unit and should be configured as a service-area business, with the covered towns named as text on the site.
CleaningService schema type
The dedicated type separates you from suppliers and commercial facilities companies competing for overlapping terms.
Residential and commercial split
These are different buyers with different search language. One page addressed to both converts poorly for either.
Want the full strategy rather than just the audit? Read our local SEO guide for cleaning companies, or run the audit above and work the fix list in order.
Cleaning Companies — frequently asked questions
Should a cleaning company hide its address on Google?+
If you do not receive customers at your premises, yes — configure it as a service-area business and define the areas you cover. The audit checks that either a public address or a service area is set, since having neither suppresses you.
What is the fastest local SEO win for a cleaning company?+
Usually adding a service-area section naming every town you cover as text, plus a valid CleaningService schema block. Both are same-day changes.
What cleaning companies in the Map Pack actually carry
These are not industry averages quoted from elsewhere. We measured 1,122 Google Business Profiles across 8 trades and 4 US metros, 144 of them cleaning companies. The audit above reports your numbers; these are the ones to beat.
312
Median reviews held by cleaning companies ranking in the top three
189
Median for those at positions four to twenty — the gap is 1.7x
4.81
Average rating, so a good score is the entry requirement rather than an edge
6% of cleaning companies we measured had no website at all. Full dataset, every trade and metro, free to download: local SEO benchmarks 2026.
Want the scoring method, the DIY-versus-agency comparison, and the fix-priority order? They are on the main audit page, which covers every trade.
Free SEO audits by trade
The same audit, with the schema types, keywords, and ranking factors that matter for your trade.
More free local SEO tools
Every one is free, needs no account, and was built for local service businesses.
NAP Consistency Checker
Compare the name, address, and phone number across your website, your schema, and your Google Business Profile.
LocalBusiness Schema Generator
Generate valid trade-specific LocalBusiness JSON-LD you can paste straight into your homepage.
Local Citation Checker
See which of the 14 directories that matter already list your business — and which are missing.
Local Keyword Generator
Build a keyword list for your trade and city, including near-me and service-area variations.
Review Response Generator
Write a professional reply to any Google review in seconds.
Want us to fix your local SEO for you?
Our team builds fully managed local SEO campaigns for plumbers, HVAC contractors, electricians, dentists, roofers, and more. We handle everything — Google Business Profile, local schema, citations, and rankings.
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