General Local SEO

    Does NAP consistency matter for local SEO?

    LocalHero editorialUpdated July 24, 20262 min read

    Keeping your business name, address, and phone number identical across every listing is one of the clearest trust signals you can give Google.

    Even small differences, like using Street in one listing and St in another, can confuse Google about whether two listings belong to the same business. Fixing these mismatches is one of the fastest wins in local SEO.

    Want help with this for your business? See Local SEO services or get a free SEO audit.

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