General Local SEO

    Do backlinks matter for local SEO?

    LocalHero editorialUpdated July 24, 20262 min read

    Backlinks from other local and industry websites still help a business rank, though local SEO relies less on them than national SEO does.

    A link from your local chamber of commerce or a nearby news site tells Google you are a real, trusted part of the community. Local links usually matter more here than links from unrelated national sites.

    Want help with this for your business? See Local SEO services or get a free SEO audit.

    Free local SEO audit

    Ready to be the local hero in your city?

    Get a free local SEO audit of your site, Google Business Profile, citations, and top three Map Pack competitors. You will see exactly where you can win in 30 seconds.

    See case studies
    • No long term contracts
    • No lock in
    • Cancel anytime