Free tools

    Free local SEO tools for service businesses.

    Seven tools we built for our own work and left open to everyone. No signup, no email wall, no trial that expires.

    • No signup
    • No usage limit
    • Nothing stored

    Free local SEO audit

    Run a 17 point audit on any local business site and get an A to F grade. Checks phone visibility, address, LocalBusiness schema, title tag, map embed, and page speed.

    Start here if you are not sure what is wrong.

    Open tool

    Local keyword generator

    Enter your trade and city to get 50+ local SEO keywords grouped by intent, covering core terms, emergency searches, service variants, review searches, and nearby areas.

    Use it to plan service pages and blog topics.

    Open tool

    Local citation checker

    Audit the 14 directories that matter most for local search. Confirms your Google profile, finds the listings you are missing, and gives you direct submit links.

    Use it before paying anyone to build citations.

    Open tool

    NAP consistency checker

    Compare the name, address, and phone number published on your website against the ones in your schema markup, and find the mismatches Google has to reconcile.

    Use it when your listings disagree with each other.

    Open tool

    LocalBusiness schema generator

    Generate valid LocalBusiness JSON-LD for your trade, including the correct specific type such as Plumber, HVACBusiness, Electrician, Dentist, or RoofingContractor.

    Use it if your audit flagged missing schema.

    Open tool

    Google review response generator

    Draft a reply to any 1 to 5 star review in a professional, friendly, or brief tone. Runs entirely in your browser, so the review text never leaves your machine.

    Use it to clear a backlog of unanswered reviews.

    Open tool

    Local SEO ROI calculator

    Enter your average job value, call volume, and close rate to see what a ranking improvement is actually worth to you in a year.

    Use it before committing budget to local SEO.

    Open tool

    Which tool should you run first?

    If you have never audited the site, run the free SEO audit. It takes about a minute and tells you which of the other tools you actually need. Most local service sites fail on the same three things: the phone number is not in the HTML, there is no LocalBusiness schema, and the name, address, and phone number on the site do not match what the directories hold.

    If you already know the technical side is fine and you are looking for something to write, start with the keyword generator instead. If you are being quoted a monthly retainer and want to sanity check it, the ROI calculator is the faster answer.

    We also keep a comparison of the free citation checkers worth using, including the ones that are not ours.