How do I rank for recurring cleaning searches versus one time deep clean searches?

Rank for both by creating separate content for recurring cleaning plans and one time deep cleans, since customers searching for each have different needs and often use different search terms.

A weekly cleaning customer and a move out deep clean customer are looking for very different things, even though you offer both. Clear, separate pages for each let Google match you to the right search instead of blending everything into one vague services page.