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What is the difference between local SEO and regular SEO?
Regular SEO tries to rank a website for national or global searches, while local SEO tries to rank a business for searches tied to a specific city or area.
Local SEO leans heavily on your Google Business Profile, local reviews, and citations, things regular SEO does not need. A plumber in Denver competes for Denver searches, not for every plumbing search in the country.
Want help with this for your business? See Local SEO services or get a free SEO audit.