How do I rank each shop location separately when they are close together?

Rank each nearby location separately by giving each shop its own complete Google Business Profile, its own reviews, and its own unique page content built around that specific address and service area.

Shops within a few miles of each other will naturally compete for some of the same searches, and that is normal. What matters is that Google can clearly tell they are two distinct, genuine locations rather than duplicates of one business.