General Local SEO

    How does Google rank local search results?

    LocalHero editorialUpdated July 24, 20262 min read

    Google ranks local results using three main factors, how close the business is to the searcher, how relevant it is to the search, and how prominent or well known it is online.

    Prominence includes things like review count, review quality, and how many other sites mention your business. A business strong in all three areas usually beats one that is only strong in one.

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